Author Archives: David Bergman

We Need to Dispose of the Word Disposable

I’ve often written here [1, 2, 3, 4] about how word choices can affect how we see things. Problematic connotations can sometimes arise by stigma and sometimes by subtle associations. A classic environmental example is how we refer to global warming. In the 90s, the Republican strategist Frank Luntz encouraged rebranding it as climate change because it seemed less frightening and would therefore make it less of an issue. (The irony is that it’s actually a more accurate term. But because it minimizes perception of the problem, as Luntz desired, many of us prefer to call it something more emphatic like climate disruption.)

In a similar vein, years ago, before the advent of LED lights, when improved fluorescent lights were the most energy-efficient technology, I wrote in a guest column in a lighting industry magazine that the word “fluorescent” had too many negative associations with its older, uglier versions. So, to get people to come around to the newer, more pleasing fluorescent bulbs, I wrote that they needed to be renamed.

The impetus for this current thought about words that can have misleading connotations occurred as I was sitting in a waiting room that had a coffee station. In need of caffeine – I had forgotten my coffee travel mug – I grabbed a cup. As I finished making my fix, I looked at the counter and saw the disposable Styrofoam cup, the disposable “K-cup” coffee pod and the tiny – you guessed it, disposable – milk container. My “garbage guilt” set in.

Those little ketchup squeeze tubes are another pet peeve. My order of fries inevitable needs a half dozen or more of them. They make a messy pile of garbage that can be neither recycled or composted. Plus they get all over your hands. They’re a rare example of something both disposable and inconvenient.

The litter atop that coffee station caused me to ponder the word “disposable.” For many people, disposability connotes convenience (finger-coating Ketchup pouches aside). You don’t have to bring stuff – containers, utensils, plastic bags – with you and you don’t have to worry about cleaning or taking care of them. Just toss it. No problem. Disposability is seen as a positive thing, reinforced by the “able” suffix.

The word makes the use of disposable things and the resulting garbage seem OK. They’re meant to be guiltlessly thrown away because that’s how they’re designed and perceived.

When I advocated for renaming fluorescent bulbs, I couldn’t come up with a replacement term. I’d like to do better here, especially as single-use plastics are being increasingly recognized as a major problem. (The issue is being addressed in part by bans and fees – see my “Status of Plastic Bans” list – but even then, there’s pushback by both users and producers.)

So, how can we retitle disposability? My first thought was an obvious one. Just call it what it is: “landfill.” But that doesn’t work as an adjective in front of “cups” or “bags” (or with the current fixation on straws).

Next, I attempted to channel Stephen Colbert’s coining of “truthiness” with “disposiness.” But I’m not as clever as Colbert and it didn’t feel like it solved the problem.  There was, though, some, er, truth to it as the garbage never really gets disposed of. It’s still here, just relocated. When we throw things away, there is, as Bill McDonough is fond of saying, no “away.”

I’ve concluded that our new term needs to have that suffix “able” in it, but with a prefix that drives the point home. Garbagable? Trashable? Wastable? They still imply, though, that because something has the ability to be thrown out – e.g. it’s trashable – it’s OK. The word needs to communicate that single-use stuff that doesn’t decompose or effectively recycle is NOT okay. It’s wasteful and it’s a problem so it needs to be discouraged. But I don’t usually advocate for guilting people into environmental action. That’s been repeatedly shown to not work. Better to play upon self-interest and desire. “Wasteful” (I rejected “wastable” even though I like creating new words) heads in the right direction – who wants to be wasteful? – but still doesn’t quite get us there.

We need to somehow say you really don’t want to do this. Not an admonishment that you shouldn’t do it.  And it needs to be “sticky,” meaning the word will attach itself to the item the way disposable does.

I’m reluctantly left for the moment with “garbagy.” But it still doesn’t fully meet my criteria. Plus, the English language being what it is, you wouldn’t be sure how to spell or pronounce it.

Maybe I should ask Colbert.

Wrongest Product Awards nominee

It’s been quite a while since we posted a Wrongest Product Award nomination. Our self-appointed mission to publish positive environmental news has, since you-know-when, become both more important and more difficult, and has pushed the nomination of award recipients to the back burner. But, still, or perhaps even more so, we all need some diversions.

And so a recent – not tongue-in-cheek, I should note – post in Gizmodo (a blog that serves up a surprising amount of environmental news) prompted this new nomination.

In our hyper-partisan world, many of us have felt the need to sharpen our knives. I’m speaking metaphorically, of course. But sharp knives – the real kind, not merely for verbal jousting – can, obviously,  be dangerous to users. That must be the impetus for this product: the JosephJoseph 8515 Blade Brush Knife and Cutlery Cleaner Brush. (Yes, it has “Joseph” and “brush” twice in its name. Just to make sure, I guess.)

As I see it, this falls in the same category as egg slicers and bagel slicers. You can do the same job perfectly well without accessory gadgets. (Is an accessory gadget akin to an accessory to a crime?) I slide a sponge – or a rag if you’re being more eco – along the knife with the edge pointed away and my fingers safely away from the edge. No problem.

On the flip side, I have to mention that, for reasons I still haven’t quite figured out, we were recently given a hand-me-down hamburger patty maker and, yes, it actually does do a better job than my two cupped hands can. Maybe it’s significant that the people who gave it to us also have a bagel slicer.


The
Wrongest Product Awards will go to those products (and their designers) that embody the least amount of redeeming value while incurring the use of unnecessary, often gratuitous, materials or energy.

How is this relevant to EcoOptimism, you might ask? Easy – it shows how extraneous so many products are, often in a “what-were-they-thinking” sense.

Nominations are open. Send yours to ImNotBuyinIt (at) EcoOptimism.com.

Plastics: A Combined Distillery and EcoOptimism Post, Part 2

Beyond the Ban:
Plastics Alternatives and Mitigation

We can all use some positive news these days, especially on the environmental front in which science is considered evil, denial is an alternative fact and the EPA is now what I’m calling the Environmental Destruction Agency. And while I don’t want to gloss over the issues – there isn’t enough paint in the world to do that – I offer here The Distillery, a weekly (or thereabouts) selection of posts to help offset the PTSD of our current nightmare.

The posts I pick will be “real” in the sense that they aren’t pie-in-the-sky wishful thinking, as fun as those can be, but are evidence of EcoOptimism.


In just the short span since our recent post on the scourge of plastics, there have been more announcements of new or proposed bans on plastic straws and other types of plastics. (This week, Starbucks announced it will stop using plastic straws.) Rather than keep enumerating these individually, I’ve created a page, “Keeping Tabs on Plastics Bans,” with a list organized by type of entity – country, locality, company –  and type of plastics – bags, straws, packaging, microbeads. The list provides an easily graspable view of the extent of the movement, and will be updated as additional bans are set.

 

As promised in that previous post, we’re going to focus here a bit on some alternative proposals and materials. Dealing with plastics – as with most environmental issues – can be broken down into two approaches: what to do once the problem is happening versus how to prevent the problem in the first place. These are commonly referred to respectively as adaptation versus mitigation. Years ago, I also heard this described as “front of tailpipe” and “back of tailpipe,” the metaphor being pollution from cars, which can be dealt with either by filtering it in the exhaust pipe (that would be the “end of tailpipe”) by, for example, a catalytic converter, or by modifying the engine so that the pollution is prevented or at least diminished before it occurs. As you can imagine, heading off the problem is preferable to fixing it afterward.

In the case of plastics, we have a combination of damage already done along with a continuing stream of new plastics adding to the damage. Where plastic refuse has accumulated, such as in ocean gyres, the only remedy is to somehow, laboriously, retrieve it. Another adaptive after-the-fact approach is recycling. That at least keeps it out of the waste stream. (In theory, anyway. Less than 10% of plastic in the US is actually recycled. And, as others have noted, recycling shifts the responsibility – environmental and economic – from the actual producers of the plastic onto us, the consumers)

Image: Ocean Cleanup Project via EcoWatch

EcoOptimism’s take: Whether this type of ocean plastic reclamation would actually have a significant impact, given the scale of the problem and size of the oceans, is a topic of debate. But in any case, upstream prevention would be a much better solution, at least in terms of addressing a continuing problem.

The better solution would have been to not produce the plastic in the first place. We’re well beyond that option, obviously. But that doesn’t mean we shouldn’t attempt to avoid further exacerbating the problem through mitigation, meaning let’s not make more plastic if we can avoid it.

Plastic is so ubiquitous at this point that it’s hard to imagine a world without it. But there are indeed alternatives, both mitigative and adaptative.

Some of those solutions exist right in front of us, or at least in other places we can adapt from. A well-known one in some environmental circles is the Indian tiffin box. The tiffin involves a system in which lunches for workers and school children are packed at home in the morning and then distributed through a remarkable system by dabbawalas. The relevant idea here is that the home prepared meals arrive in tiffin boxes made of stacked metal dishes rather than disposable take out containers and, after the meal, are picked up and returned to each family’s kitchen for reuse.

Two dabbawalas in Mumbai delivering meals packed in tiffin carriers. Image credit: Wikipedia

This system has found a modern interpretation in Brussels where the city has introduced the Tiffin Project. People sign up for the project, purchase tiffin containers and bring them when they purchase take out foods. They even get a 5% discount on their orders.

From Treehugger
April 13, 2018

“Brussels has an ingenious solution to wasteful takeout containers”

EcoOptimism’s take: as optimistic as we like to be, it’s hard to imagine such a system succeeding here. As the Treehugger post notes, the system works best with small, local restaurants and “helps people discover new places to eat.” Takeout food in much of this country tends to come from large chains with familiar menus.

Tiffin boxes, if not the delivery system, have found their way west. You can even buy them on Amazon and elsewhere, with a Western interpretation:

A better-known example of a plastic substitute is, of course, the reusable cloth bag. They’ve become so ubiquitous that you’ll find them for sale (branded, of course) in all kinds of stores – not just the eco-oriented ones like Whole Foods, but conventional stores, too. And they’re an almost inevitable part of events. We have a (reusable) bag full of reusable bags that we’ve accumulated from fundraisers, trade shows and promotions. Too many, in fact.

Image credit: David Bergman

But there are times when a cloth bag just won’t cut it. For those, there are forms of plastic that are not made from oil and that can decompose after use.

The first plastics invented were made from plants. (The word cellophane refers to the fact that it was made of cellulose: plant fiber.) A famous photo shows Henry Ford swinging an axe against the bioplastic trunk of a Model T to show the material’s strength. (The axe was actually covered with fabric but made for an impressive display nonetheless.) As the story goes, he wanted to make his cars with bioplastic, but the steel industry had other ideas about that.

Image from HemmingsDaily

Bioplastics are getting renewed interest for applications such as plastic utensils made from potato starch. The main caveats here are how well they decompose or recycle and that the plant starches not be taken from foods. The solution to the latter is to use crop byproducts such as wheat chaff as opposed to the grain.

Image credit: www.ecoproducts.com

EcoOptimism’s take: In addition to the points above, bioplastics, for now, are not quite as versatile as synthetic plastics, but applications are broadening and have wide potential. 

But there’s now a renewed interest in bioplastics. A case in point:

From Engadget:
March 2, 2018

“Lego will soon make bricks out of sugarcane bioplastics”

EcoOptimism’s take: While it’s exciting to think that all those future Lego creations might not end up buried forever in landfills, this announcement is a bit misleading because, for now, it’s only Lego’s landscape elements, comprising about 1% – 2% of their production, not the iconic bricks.

But it’s not likely that all synthetic plastics can be substituted with bioplastics. And that leads us to a back-of-tailpipe types of mitigation. Among them are technologies that break down plastics.

From The Guardian:
April 16, 2018

“Scientists accidentally create mutant enzyme that eats plastic bottles”

Credit: Still image from video in The Guardian

From Grist:
March 2, 2018

“Mealworms munch on Styrofoam without dying, shock scientists”

Image credit: Geek.com

EcoOptimism’s take: In our Parsons School of Design Sustainable Systems course, we have the students try this out. Though they tend to be grossed out by the mealworms (see photo above!), they get to see that it actually works.

Still, these last two are after-the-fact approaches and, not to belabor the point, we’d be much better off not incurring the problem of more plastics on the first place.

Keeping Tabs on Plastics Bans

EcoOptimism has addressed plastics issues a number of times, including here most recently. With the current news focus on plastic waste accumulating in the oceans, restrictions and bans on plastics are rapidly growing. And China’s decision to no longer accept plastic waste will serve to further force us to deal with the issue.

It’s a thoroughly EcoOptimistic topic, an example of what we’ve been labeling “good news disguised as bad news.”

To draw attention to the breadth of the movement, we’ve compiled an updatable spreadsheet of bans. To make it as useful as possible, the tabulation is organized by countries, municipalities and companies as well as by types of plastics: bags, straws, packaging, broader single-use and microbeads.

We’ll attempt to keep the page as up to date as possible, but if you know of new legislation or movements that we’ve missed, or corrections to what we’ve posted, please let us know! There’s a contact link on the page.

How green is my lawn

Or, what exactly is it we’re trying to do?

I recently moved from a semi-tiny apartment to a house (don’t ask). Included in the package is a relatively small lawn. Despite its smallness, it bothers me for at least two reasons. The first is personal; I grew up in a pretty large and definitely suburban house with a typically large lawn. It was before the days of lawn services, so it fell to my teenage self to mow the acre of really hilly and only sometimes green expanse. That, by the way, is one of the (many) reasons I vowed to never become a dweller in the supposedly idyllic ‘burbs.

I know many will disagree with this aversion, but let me have my rant.

My second distaste for lawns came about as I became increasingly (and I hope not obnoxiously) a proselytizing environmentalist.

In my classes, as I describe the goals of sustainability, starting from the 3Rs through the triple bottom line and beyond, I use lawn mowing and lawns as an example. I first show a picture of a lawn mower and ask the class how, if they were tasked with making it greener, they would go about it. I get the obvious answers regarding fuel efficiency and recycled materials.

But then I push them further and, usually with some prodding, get them to think about lawns themselves rather than lawn mowers. I do this by asking them to take a step back and question what it is we’re really trying to do. A pedagogical goal of  mine is getting my students to question assumptions and thereby arrive at more sustainable solutions. So, the answer, in this case, is that we are trying to create landscapes around our buildings. But, I ask them, are lawns the only or best way to go about this?

Because we take lawns for granted, they often seem to be the only approach. That means it takes a conceptual leap to get past traditional lawns.

So the question becomes not how to make a more environmental lawnmower, but how to landscape more environmentally. Lawns are nice for picnics, Frisbees and dogs (or dogs catching Frisbees while devouring our picnics). But that doesn’t justify surrounding our houses or, even more egregiously, suburban office buildings with innumerable acres of non-indigenous (virtually all lawn grasses are not native to North America), unnecessary and – here’s the big point – resource intensive artificial carpets.

This whole topic came to mind the other day when the blog Earther posted “Lawns Are an Ecological Disaster.” The article provided supporting data for what I’d been saying for years:

  • There are 40 million acres of lawn in the US, nearly half the total acreage of our major crops
  • We collectively spend more money on landscaping – primarily on lawns – than on foreign aid (roughly $50 billion dollars)
  • We use 580 million gallons of gas each year for lawn mowers.
  • We apply 67 million pounds of pesticides – many carcinogenic or untested – to lawns each year.
  • 30% – 60% of municipal drinking water is used for lawn watering

Image credit: David Bergman

Nor is this new news. Elizabeth Kolbert, among others, wrote about it in depth in the New Yorker back in 2008.

There are yet more issues with lawns, but, hey, this blog is about EcoOptimism. In the class discussion, we eventually get around to the alternative of indigenous planting, though it usually takes, as mentioned above, some prodding. I show them landscapes of wildflowers, xeriscaping and edible lawns.

An edible lawn. Image credit.

An office surrounded by wildflowers and indigenous grasses. Image credit: David Bergman

I also startle them a bit with images of goats, rather than lawnmowers, keeping grass to acceptable height.

Nature’s lawn mower. Available, of course, from Amazon. Image credit

This alternative to lawns can take some getting used to. When I recently tried to convince some clients to plant wildflowers in their small urban front yard, they said the pictures I showed them looked like weeds in the Southwest. (They also wanted paving instead of a lawn because it was easier to maintain.)

Many of us think of lawns as being part of nature and therefore something desirable. But unlike forests, lawns are carbon positive. (This is an unfortunate term and unintuitively means that something – grass in this case – emits more carbon into the atmosphere than is removed.) They are also “monocultures.” Forests and other ecosystems are diverse, with their many plants and animals creating self-sufficient, resilient regions. Lawns, on the other hand, can’t exist without being created and maintained – at great natural and financial expense – by humans.

Looked at this way, getting rid of lawns is, as we like to point out here, win-win-win: ecologically, economically and, harking back to my childhood lawn mowing nemesis, a time-saver.

 

Plastics: A Combined Distillery and EcoOptimism post

I’ve been meaning to do a Distillery post on plastics for a while but, like plastics, the news has been accumulating faster than I can keep up with….

They barely existed until Leo Baekeland invented Bakelite in 1907. In the 60s, they were the future, at least according to the advice Dustin Hoffman was given in The Graduate. Now, of course they’re everywhere. Literally. This thoroughly unnatural human-made detritus has been found in the deepest trench in the ocean.

Plastics are no longer the future. But they’re definitely the past in the sense that all the petroleum-based plastic ever made is still here. And will be for a very long time since they break down excruciatingly slowly.

What’s so insidious about plastic is that it’s in virtually everything. So much so that we don’t even notice it anymore. And it’s perhaps the egregious example of take, make and waste, especially since we tend to use plastic – which essentially lasts forever – for things have only a fleeting life of usage. Consider take out containers. The food goes in and gets consumed, often in a matter of minutes, but then the plastic container may end up in a landfill for hundreds of years or more. Or it may end up in ocean garbage patches of unfathomable size, killing fish and animals that mistake it for food.

The newest topic in plastics is straws. They weren’t on anyone’s radar until now. Among all the other things around us made of plastic, they seem insignificant. But it turns out they aren’t and it just takes some simple visualization to get it.

We could say something like “if you put every straw end on end it would circle the Earth a million times.”  Never mind the actual number; it’s too abstract. Like the national debt, it’s so big that we can’t grasp it. It’s unrelatable. But make it something we can see, and everything changes.

But the Distillery and this blog are about positive “EcoOptimistic” news and topics. And on the topic of plastics, amidst all the bad news – indeed because of it, which qualifies it as “good news disguised as bad news” – there’s been a strong, almost startling, movement by governments and companies to address this scourge. In Facebook terms, it’s trending. So let’s look at the extent of this overdue but amazing trend.

As evidenced by these posts, the UK seems to be a leader in the movement to eliminate plastics. The “Together We Can” pact involves governments, businesses, local authorities, NGOs and citizens and is described as “is the only way to truly transform the UK’s plastics system.”

From EcoWatch
April 26, 2018

“More Than 40 Companies Sign Onto Historic UK Plastics Pact”

From Treehugger.com
April 19, 2018

“UK could ban single-use plastics as early as next year”

From EcoWatch
February 12, 2018

“The Queen Declares War on Plastic”

That last one also touches on one of the topics “du jour” in plastics, straws, as do the following posts. The first is, again, from England, but the second is from Taiwan and the third lists a number of American cities.

From Treehugger.com
February 27, 2018

“Is the UK about to ban plastic straws?”

From EcoWatch
February 15, 2018

“Taiwan Sets Aggressive Timeline to Ban Straws and Other Single-Use Plastics”

From The New York Times
March 3, 2018

“Bans on Plastic Straws in Restaurants Expand to More Cities”

Grocery store packaging is also one of the biggest culprits:

Source: EcoWatch

From EcoWatch
February 28, 2018

“World’s First Plastic-Free Supermarket Aisle Debuts in the Netherlands”

From CNN
February 28, 2018

“World’s first plastic-free supermarket aisle debuts as momentum builds to reduce waste”

From The Guardian
January 11, 2018

“Theresa May proposes plastic-free supermarket aisles in green strategy”

Amidst this, companies other than supermarkets are getting the message, too. McDonalds is trialing eliminating plastic straws in the UK. There have been many reports about this, but as perhaps a sign of its wide support, here’s one from – get this – Fox News.

From Fox News
March 29, 2018

“McDonald’s working to remove plastic straws from UK restaurants”

McDonalds in the UK, however, is more enlightened than the mother ship here in the US, where the board of directors is fighting a stockholder initiative to get rid of plastic straws.

And then there’s the issue of plastic bags. They, too, have a fleeting useful life, usually less than an hour (unless you reuse them – and the dog-poop excuse doesn’t count). One stat says “Worldwide, a trillion single-use plastic bags are used each year, nearly 2 million each minute.”

Source: Wikimedia

Plastic bag bans have been instituted in various locations around the world, but of course the US is lagging behind. And also, of course, California led the charge last year by becoming the first state to ban them. An effort to curtail usage in NYC by charging five-cents per bag failed last year, but almost exactly a year later, Governor Cuomo is proposing an outright ban rather than a fee. Washington, DC’s five-cent charge imposed in 2010, it should be noted, is credited with reducing usage by 87%.

From The New York Times
April 23, 2018

“Cuomo Announces Bill to Ban Plastic Bags in New York State”

And the most comprehensive approach yet is from a tiny island it the South Pacific, known for its beaches and coral reefs – now being marred by plastic debris.

From EcoWatch
May 14, 2018

“Vanuatu Soon to Outlaw Plastic Bags, Drinking Straws, Foam Containers”

Upcoming soon in the Distillery: some EcoOptimistic solutions

The Distillery: April 22, 2018

We can all use some positive news these days, especially on the environmental front in which science is considered evil, denial is an alternative fact and the EPA is now what I’m calling the Environmental Destruction Agency. And while I don’t want to gloss over the issues – there isn’t enough paint in the world to do that – I offer here The Distillery, a weekly (or thereabouts) selection of posts to help offset the PTSD of our current nightmare.

The posts I pick will be “real” in the sense that they aren’t pie-in-the-sky wishful thinking, as fun as those can be, but are evidence of EcoOptimism.


Here on this anniversary of Earth Day, it seems appropriate to update a topic I first wrote about in 2012 in a post I titled “Planets Are People, My Friends.” It was a reference at the time to a statement by then-presidential candidate Mitt Romney who told attendees at a rally that “corporations are people, my friend.” While the statement was actually in response to a comment about taxes, it also could be seen as being about the infamous Citizens United Supreme Court case that basically said corporations have the same free speech rights as people, and that spending on political campaigns is a form of free speech. That court decision has had a disastrous affect on our elections ever since.

While that Supreme Court case was about establishing the rights of corporations, my post drew a parallel with the equally odd-sounding idea of nature having rights. It talked about movements to give rights to South American forests, a New Zealand River and apes in Spain. Since then the movement has spread further.

From Treehugger
September 27, 2017

“Group files suit to recognize the Colorado River as a person”

EcoOptimism’s take: New Zealand has a river with rights and now the US may get one, too.

From Earther:
April 9, 2018

 “The Colombian Amazon Is Now a ‘Person’, and You Can Thank Actual People”

EcoOptimism’s take: In addition to being about recognizing nature’s rights, this also ties into some EcoOptimism posts including a recent Distillery post on the topic of intergenerational rights, meaning the right of young generations to grow up with a healthy environment. The Colombian Supreme Court case that decided this was brought by Colombian youth.

From ThinkProgress:
April 16, 2018

“Florida kids are taking their climate-denying governor to court”

And also in Teen Vogue:
April 18, 2018

“Florida Governor Rick Scott Is Getting Sued by Teens for His Environmental Polices”

EcoOptimism’s take: More evidence of the growing trend of youth suing their unresponsive government. In this case, the suit is directed toward adamant climate change denier Governor Rick Scott. Scott has also been the subject of another teen-led suit. That one is over gun control in the aftermath of the Parkland High School shooting and has grown into an example of what galvanized youth can do.

Fake Growth

(or, The Gross Domestic Product is Gross)

The last time I wrote about the problem with making economic growth a national goal, it was February 2013 and Obama was president. It seems sooo long ago.

EcoOptimism is a bit obsessed with the concept of growth (here and here, as well as the link above) and its misplaced and misleading focus on Gross Domestic Product. It‘s a contender for the most frequent topic here, up there with “win-win-win,” which is the essence of EcoOptimism.

In one of the other posts on this topic, I wrote that a major problem with economists’ and, especially, politicians’ attachment to the supposed necessity of growth – and particularly growth as measured by GDP – is the attractiveness of the word itself. Who can argue with growth? Who can oppose it and survive attack?

So I looked at ways to get around this by using a different word – a word or phrase that sounded as positive and appealing as growth. I mentioned “post-growth” as a phrase that many growth critics favor. I suggested “regrowth.” I brought up a less familiar term, “plenitude,” employed by Juliet Schor in her book by the same title.

But I wasn’t overwhelmed by any of them. I’d written in one of those previous posts: “how [can we] make a counterintuitive idea appealing? Facts and figures we have aplenty. It’s the sound bite we’re missing.”

While reading yet another book that criticizes focusing on conventional economic growth, I started getting worked up about a new way of putting it: “real growth.” Aside from its simplicity, its strength is that it makes conventional growth sound the opposite of real.

But from there, I jumped to thinking about things unreal and, in our current political climate, the word “fake” seemed an obvious synonym. I’ve been, shall we say, annoyed about the co-opting of the phrase “fake news.” It was originally used, back in the beginning of the campaign we wish we could forget, to refer to social media posts that we now know were planted by Russia and had a major influence on the election. But somehow, in an example of brilliant PR, the phrase got adopted by the right wing and by the man I’ve referred to as SCROTUS (so-called ruler of the United States) to malign any news they didn’t like. So, much as I hate that, I have to admire its success.

Which brings me back to growth and, specifically, the potential of “real growth” as its counterpoint. By implication then, conventional growth is not real. It’s FAKE. (Putting it in ungrammatical caps as SCROTUS does somehow makes it more effective.)

So I hereby propose, using all the powers vested in me, this combination of terms: real growth vs fake growth. Can “fake growth” make the point? Can it provide the sound bite in a social media world, where other terms haven’t?

Let the tweets begin.

The Distillery: February 27, 2018

We can all use some positive news these days, especially on the environmental front in which science is considered evil, denial is an alternative fact and the EPA is now what I’m calling the Environmental Destruction Agency. And while I don’t want to gloss over the issues – there isn’t enough paint in the world to do that – I offer here The Distillery, a weekly (or thereabouts) selection of posts to help offset the PTSD of our current nightmare.

The posts I pick will be “real” in the sense that they aren’t pie-in-the-sky wishful thinking, as fun as those can be, but are evidence of EcoOptimism.


A recent EcoOptimism Distillery post was on the theme of “good news disguised as bad news.” Here, perhaps, is the ultimate example of that. In spite of and maybe because of all the astoundingly bad news about Trump’s environmental “witch hunt” (to redirect his term)….

From ThinkProgress:
February 13, 2018

Poll reveals Americans are hitting their breaking point on the environment

(The previous high point – 2006 – was shortly after Al Gore’s An Inconvenient Truth came out.)
Image source: ThinkProgress

EcoOptimism’s take: Sure, it’d be better if public support for environmental actions was due to something positive, but this support as a reaction to the absolute illogic of Trump is encouraging. And even better, must piss off the denier-in-chief.

Here’s hoping it makes his twitter finger sore.

And in a similar vein, though media coverage of climate change still lags ridiculously behind other topics…

Also from ThinkProgress:
February 13, 2018

Trump’s climate denial backfires, drives more media coverage of the issue

Image source: MediaMatters

EcoOptimism’s take: The post’s subtitle kinda says it all. “How the president is getting more people to think and talk about climate change.” The post then explains: “Trump is driving TV coverage of climate change, and as a result, he is raising the profile of the issue. Last year’s spike in coverage of climate change corresponded with an uptick in public concern. Worry about climate change is now at an all-time high across several polls.” (As shown in the article and graph above.) But it also goes on to say “News outlets gave an uncontested platform to climate deniers.” And Media Matters, the data source for the post, said “The networks undercovered or ignored the ways that climate change had real-life impacts….”

I guess that makes it a qualified “good news disguised as bad news.”

The Distillery: February 2, 2018

We can all use some positive news these days, especially on the environmental front in which science is considered evil, denial is an alternative fact and the EPA is now what I’m calling the Environmental Destruction Agency. And while I don’t want to gloss over the issues – there isn’t enough paint in the world to do that – I offer here The Distillery, a weekly (or thereabouts) selection of posts to help offset the PTSD of our current nightmare.

The posts I pick will be “real” in the sense that they aren’t pie-in-the-sky wishful thinking, as fun as those can be, but are evidence of EcoOptimism.


The theme here: good news disguised as bad news

From ThinkProgress:
January 4, 2018

2017’s costly climate change-fueled disasters are the ‘new normal,’ warns major reinsurer

and from The New York Times:
January 4, 2018

2017 Set a Record for Losses from Natural Disasters. It Could Get Worse

And the “Bomb Cyclone” wasn’t even in 2017, so we’re off to an inauspicious start. But there’s optimism here ….

Photo: U.S. Air Force photo/Tech. Sgt. Ben Bloker

EcoOptimism’s take: On the face of it, this doesn’t sound like an EcoOptimistic post, but it in fact emphasizes the economic incentive to mitigating and adapting to climate change. Insurance companies – especially reinsurers, the ones who insure the insurance companies – have been concerned with this for a while. The Times article references Munich Re, but Swiss Re has also studied the potential costs of covering insurance losses due to climate change and has been ringing alarm bells.

Arguably, since politicians (American, that is) aren’t onboard, it may be the business world that spurs, finally, US action. Ironically, politicians cling to the belief that environmental action is bad for business.

And if the business case for climate action doesn’t work, maybe the military case can…

From Ecowatch:
February 2, 2018

Climate Impacts Nearly Half of U.S. Military Bases

Photo: Michael Lavender / U.S. Navy / Flickr

EcoOptimism’s take: The US military is a surprisingly staunch advocate for adaptation to climate change. Though Trump ridiculed Obama for saying so, climate change is a national security threat that could both create or exacerbate geopolitical and affect military readiness. This post, though, emphasizes the potential direct cost of climate change. As a military policy, it might even have Trump’s ear and bring him to his senses. But maybe that’s my EcoOptimism speaking.

China is going to stop accepting plastic for recycling, so…

From Ecowatch:
January 15, 2018

America Needs a Plastics Intervention. Now’s the Time.

photo source: Scrap Monster

EcoOptimism’s take: So China’s going to stop taking the world’s plastic waste for recycling. That problem, though, creates the impetus for better recycling, plastics that are more recyclable, and/or plastics bans here and elsewhere. And, of course, to stop shipping our problems elsewhere.

A new twist to “Read My Lips” and taxes…

From Evolution News:
January 27, 2018

Would a Beef Tax Reduce Greenhouse Gas Emissions?

Photo source: Evolution News

EcoOptimism’s take: : Taxes are bad, right? Not if they discourage consumption of things that aren’t good for us or the environment – and meat is both. Think about, for instance, taxes on cigarettes or alcohol. Or sugary drinks, as is catching on in some places. (Though NYC’s proposed tax didn’t survive a lawsuit. On the other hand, the city’s proposal for congestion pricing which, arguably, is a tax, is getting some traction after a false start.)

Now if we can only institute carbon taxes. Or if not that, maybe at least an increase in the decades old gasoline tax, which has been 18.4 cents since 1993. That means it’s actually decreased significantly due to inflation.

But taxes are bad, right?