Monthly Archives: November 2014

More Wrongest Product Nominees from Skymall

cat pod

A recent flight home from New Orleans where we attended Greenbuild provided another excuse to plunder Skymall for Wrongest Product Nominations. The winner by unanimous acclamation (that is, my wife and me) was the “Serenity Cat Pod.”

The primary photo on the page was for the people version: The “Serenity Pod Bed.” Looking like something from a low-budget SciFi film, the description boasted “you’ll float away … into a blissful state with calming color changing light, relaxing music and soothing vibration.” (Sort of like our flight. Not.)

Almost the nominee

Almost the nominee

While this alone could qualify as a Wrongest Product, the dog and especially the cat versions take it to another level of wrong. We could, I suppose, be convinced that the cat would appreciate the circadian rhythm benefits of the color changing LEDs, but what really got us about the $1000 pet toy was the question of how the cat would get in and out of it. The trauma of being stuck inside is sure to necessitate years of pet therapy.

Skymall abounds with pet product potential nominees including the heated cat house and the dog umbrella.

Skymall abounds with pet product potential nominees including the heated cat house and the dog umbrella.

The Wrongest Product Awards will go to those products (and their designers) that embody the least amount of redeeming value while incurring the use of unnecessary, often gratuitous, materials or energy.

How is this relevant to EcoOptimism, you might ask? Easy – it shows how extraneous so many products are, often in a “what-were-they-thinking” sense.

Nominations are open. Send yours to ImNotBuyinIt (at)

Are Geoengineering Proposals EcoOptimistic?


Image source:

Image source:

They’re very seductive – proposed solutions to climate disruption that don’t involve carbon fees or changing our modern comforts and habits. Geoengineering – altering the planet instead of altering people’s lives – includes ideas such as creating giant algae blooms in the oceans to remove carbon dioxide (a greenhouse gas) and seeding the atmosphere with sulfur to reflect sunlight. Some proposals even suggest putting mirrors in space. The New York Times just wrote about a more earthbound proposal to use a mineral called olivine to absorb CO2.

At first blush, these might seem like EcoOptimistic approaches: they would supposedly solve the issue of global warming while not harming the economy. (Note that EcoOptimism holds that we can improve the economy while improving the environment.) However, there are some faults with this line of thinking.

Geoengineering comes in two forms: carbon absorption and solar radiation management. Sulfur seeding and mirrors are the latter while olivine and algae blooms are the former. But so is tree planting, so the line between geoengineering and mitigation can be fuzzy.

Tree planting aside, geoengineering is, at its core, incredibly hubristic. It says that we can take the environment that we’ve defiled and fix it by altering the delicate balance of natural systems. The risks are obvious; we don’t know how much sulfur or algae or mirrors or whatever would be needed and miscalculations could be disastrous. The idea goes completely against the precautionary principle, which says “an action should not be taken if the consequences are uncertain and potentially dangerous.” Even if we did know amounts, we couldn’t accurately predict either the side effects or local climate impacts. Which leads, of course, to geopolitical questions.

Large scale geoengineering also builds upon the idea that technology will always come to our rescue. This, too, is problematic as it gives us cover to simply continue business as usual and not deal with the core problems.

From what is perhaps an EcoPessimistic point of view, the best rationalization for geoengineering research is that we’d have a worst case, last resort plan. If we pass that notorious 2o centigrade rise, if we hit runaway global warming, we would have emergency actions available.

But does the pursuit of geoengineering distract from or negate the need for mitigation and adaptation? The Times article tackles this question and makes some interesting points. First, it seems unlikely that the U.S., given the number of politicians who don’t even believe climate change is happening, will support geoengineering. Second — and a more subtle point – as the riskiness of geoengineering becomes more apparent, that may actually increase interest in less drastic paths. “If people realize that the dangers of climate change are such that geoengineering is being considered, they may work harder to avoid the need for it.”

That would be a happy, if indirect, result: geoengineering research as a means to a different end. It just seems unfortunate that we’d need to waste money and attention on geoengineering in order to get where we should be going in the first place.

The Elusive Silver Bullet


I just returned from Greenbuild, the annual conference and expo for architect, engineers, planners, builders and others involved in the green construction sector. The event, which has grown hugely in size (the opening plenary and dinner were held in the New Orleans Superdome!), was simultaneously over and underwhelming.

I went in part to cover it for the magazine Traditional Home, which has covered my work before. My job was to live tweet the things I found at Greenbuild that might be of interest to Traditional Home readers.

That turned out to be a bit of a challenge as many of the booths were displaying products that, while they were part and parcel of green building, were not photogenic or attention grabbing in obvious ways. (At the best of show announcement, I sat next to an editor, who groaned about the unsexiness of most of the winners, complaining they were making his job harder because they weren’t easy to write about.)

A window, even a triple paned one, doesn’t make for a sexy photo. Photo: David Bergman

A window, even a triple paned one, doesn’t make for a sexy photo. Photo: David Bergman

I did find plenty to tweet about (like this and this), but the experience reminded me that much of sustainability is not photogenic or headline grabbing. Wind and solar farms can be eye candy, as can futuristic concept buildings and cars. We tend, therefore to glom onto these images and adopt them as the goal, as the silver bullets that will solve our environmental problems.

But they’re not. Not because they aren’t good ideas, but because they are attempts at stand-alone solutions. There are, with the possible exception of a carbon fee, no silver bullet solutions. Our environmental issues are systemic ones and therefore need to be addressed systemically. That’s why a carbon tax is high on the EcoOptimism list. It addresses the systemic conjoined problems of climate disruption and consumption, not with a single “solution” such as solar panels, but by changing the game. By levelling the playing field of energy prices so that carbon emitters no longer get a free ride, it both makes “alternative” renewable energy sources the better economic choice and impacts our consumption patterns.

For instance, travel would probably become more expensive (at least until reliance on fossil fuels diminished) so maybe we’d stick closer to home, spending our money in local economies, having business meetings by Skype and having more time for family and friends. Not a bad tradeoff.

McMansions would become more expensive to heat and cool, encouraging the nascent movement toward smaller, more efficient and more urban homes. Out with two-story foyers and vestigial grand living rooms. In with homes that are better attuned to the ways we actually live. (I can hear the Agenda 21ers screaming now.)

But a carbon tax is not really what I wanted to write about. This post is about the false hope of – the desire for – a silver bullet. Much as I dislike extending the gun metaphor, the better approach is like buckshot. It’s deploying many tactics (yikes, more military terms), including the aforementioned solar and wind farms or the boring mechanical systems that dominated Greenbuild. It’s many tactics that, when taken as a greater whole, comprise a systemic approach: a change in overall strategies and mindsets.

That’s what it will take to solve this multipronged combination of serious problems. No one technical feat or government regulation—excepting perhaps carbon fees — is going to address climate disruption, ecosystem health, human health, social equity and the economy. They’re solvable; as the EcoOptimist, I’d better believe so. But they need to be addressed as intertwined issues, attacked on multiple fronts. (I just can’t seem get away from these military metaphors.)

In that sense, Greenbuild, as visually dull as parts of it may have been, is on the right track by putting lots of mini solutions out there. On occasion they get tied together, as happened with the demonstration house built for the show. Designed and constructed for the Make it Right foundation, the house pulled together ideas ranging from solar panels and state of the art insulation to locally procured furnishings. And the finished “LivingHome” will be dismantled and then reassembled in New Orlean’s Ninth Ward before being turned over to new inhabitants. (Parsons the New School for Design, where I teach, did something similar with its “Empowerhouse” entry in the Solar Decathlon.)

The LivingHome was more photogenic. Photo: David Bergman

The LivingHome was more photogenic. Photo: David Bergman

These aren’t exactly systemic solutions. A single house can’t be. But they’re steps along the path to rethinking and reanalyzing approaches to problems. Now if we can just please have a carbon fee, the stage will be set for some truly systemic answers.