Wrongest Product Award nominees can crop up when you least expect them. Or perhaps that’s the only time they appear. In this case, I stumbled upon the BrightLight pillow (batteries not included) while on line in a CVS during Superstorm Sandy. “Useless,” I thought, but then realized it was perhaps exactly what I needed for my semi-refugee status. It could serve as both pillow and emergency light. Assuming, of course, that the store hadn’t run out of batteries.

Previous Wrongest Product Award nominations

The Wrongest Product Awards will go to those products (and their designers) that embody the least amount of redeeming value while incurring the use of unnecessary, often gratuitous, materials or energy.

How is this relevant to EcoOptimism, you might ask? Easy – it shows how extraneous so many products are, often in a “what-were-they-thinking” sense.

Nominations are open. Send yours to ImNotBuyinIt (at) EcoOptimism.com.